Clip wants to offer a range of new digital products: websites, internal property management web app, customer dashboards. Get a company into digital transformation means:
+ having centralised customer data instead of spread out informations
+ knowing better the customer, both as a single user and in relationship with other actors
+ matching the right people with the right services, features and advertisement
+ reinventing productivity, efficiency and engagement
the whole digital brand presence of a real estate company
different users and multiple requirements
make the management experience smooth and efficient from both sides matching everyone’s needs
the overall service in a consistent way in the websites and in the new portals
+ avoid waste of time for the business and the customers
+ keep customers happy while following business goals
+ define an MVP transition from the current system to a future digital oriented model
+ reorganise website architecture and meaningfully group information
The solution to these pain points will automatically affect the work of the internal staff, contractors and stakeholders partners.
The outcome for the company is a better management solution focusing on keep high the standard for current and new customers through an online system that includes all departments' tasks.
On the other side, the user can control each step of the process relevant to his role, receive custom suggestions and get online support that makes easy to sell, buy and let a property.
Profiling the target audience helped us to improve the customer experience to meet specific needs.
Leveraging available / competitive patterns and organizing focus groups, we prioritised work and features for a first MVP.
We worked with the idea of shaping better experiences rather than hundreds of features; we planned design and development iterations to control the migration from the old system to the new websites and services.
With these questions in mind, we worked on the look and feel of the digital experience starting from the websites and being focused on giving an impact to customers’ lives through their relationship with Clip.
A friendly and modern tone of voice but professional: we want them to feel inspired but also in safe hands.
It could prove overwhelming for users who are presented with all of the options at once.
The business will gather information from the new customers through a gradual process of enabling users to interact with certain elements only when they need them.
I worked closely with the research team to understand our users and what is currently available on the market through a competitor analysis. We ran an internal usability testing involving company’s employees and current customers to show them our prototypes and to demonstrate how the products would work.
In this way it was possible to learn from the actual behavior of the users, test our assumptions and collect useful information to help us refine the design and discover new opportunities.