The company needs a new website to showcase the offered services and the platform’s benefits in an easy and effective way.
Why did the company ask for a new design? To increase the ROI. It’s a benefits chain: higher engagement [which produces] customer loyalty [which produces] recommendation network [which produces] higher conversion [which produces] higher sales.
Through the main landing page, blog and internal pages that provide deeper information about each industry, the design language aim is to communicate the values of a modern and tech company.
A new appealing sales website balancing the information density
potential new customers around the UK
showcase and demonstrate the benefits of services for different industries
our client’s network with branding techniques that prompt the user to get in touch with the company
+ think about the most efficient way of presenting and organizing services to prospective new clients through a well-structured architecture
+ communicate the core business of the company
+ show the benefits provided
+ communicate a dynamic B2B relationship
The motivation and pain points helped us to identify opportunities for improvement; a marketing strategy and a curated blog section are a valuable resource for the company to keep web content fresh and have a relationship with their customers.
We started focusing on the core messages and contents of the landing page, and gradually expanded to cover everything needed.
It was time to move on to higher-fidelity representations and incorporate the brand and visual elements.
An opportunity to learn how a visual choice can be read differently by different users and the importance of using a personal language for our specific market target.