Giver believes that people are more inspired seeing their donations in terms like "You funded 30 malaria nets in Africa" rather than "You gave £100 to charity".
a delightful mobile experience
make the donation process engaging
participation and contributions into the charity channel, converting new people and expanding the network
+ from Data Centered Design to Player Centered Design to engage new donors
+ good understanding of the the player, the mission and the motivations
+ as a user I want to read about the charity, see what impact my donation will have for a given charity, review past donations, have a common goal with my friends and share my contribution via social so I can show people the real value of making donations
During this initial step, we worked on a smooth experience addressing the initial user needs and business requirements.
Engaging new donors via social / cause sharing, will help people to see their impact related to their contribution.
This process can help the charity communities to run themselves by encouraging positive behaviour.
I first created an interactive prototype to test the initial gaming concept.
Achievements and tracking give people a reason to keep donating with a tangible investment in the charity community.